E-learning Can Accelerate COVID-19 Recovery
Leverages financial investments and creates new online professional communities
Creates equal access to everyone on their computer, tablet or mobile phone
Allows new knowledge emerging with the pandemic recovery to be shared quickly
Opens new opportunities for micro-courses and blended learning
Adapts to the speed of change by easily updating content with minimal investment
Provides flexible learning during COVID-19
Creates an online community to share knowledge and discuss common challenges
Offers do-it-yourself learning, accessible 24/7 on a computer, tablet or mobile phone
Ignores geographic boundaries
Increases engagement from 1-way webinars
Opens doors for virtual instructor-led courses saving on travel costs
Embraces eco-friendly training
Capitalizes on the reality that people have learned how to work remotely
Never Waste a Good Crisis!
When the COVID-19 pandemic hit, several organizations contacted the Tourism Café to discuss future tourism training options as all in-person training ground to a halt.
With 25-years’ experience designing engaging tourism industry training, the Tourism Café team kicked into high gear to research and design a new tourism industry online training program that responds to market demand.
Shaping the Program
COVID-19 has pushed us all to think differently, to embrace the new and unknown.
The original program idea was transformed into a full suite of opportunities following:
100+ hours speaking with destination partners, industry advisors, e-learning and technology experts
Results from a survey 3500 tourism businesses
Two months of desk research of e-learning around the world
Participating in 60+ free and paid online training, from 30 minutes to 2 days.
Thanks to everyone who listened to the ideas, asked questions and challenged us as we work together to rebuild back our tourism industry.
Digital is Here to Stay
E-learning is the new norm, Zooming is part of our everyday vocabulary, and businesses are finding cost-savings in accessing online training. What’s changed?
In-person workshops, seminars and training were the most effective method for training
In-person training cancelled. Mass market webinars provided broad reach, limited engagement and a limited ability to measure
A Future with COVID-19
Advances in e-learning will be combined when the return of in-person training can resume
Adjusting to COVID-19
Online learning not considered essential
Industry forced to work remotely, learn new skills and gain new comfort levels for online learning
Mobile, computer, tablet learning will permanently add to the suite of future tourism training options
Access to in-person learning expensive for rural and remote businesses
Forced to learn online and adjust to bandwidth challenges
More businesses can be served quicker, faster, more affordably
Most tourism training was geographically based
Challenged to think of investing in new ways beyond traditional areas
Online communities and access to information without borders and in collaboration with other destinations